A 1.5% Commission Estate Agent Redefines How Homeowners Sell Property in Cape Town

Cape Town Property Without the Old-School Commission

Cape Town, South Africa – April 22, 2026  Cape Town has long held its place as one of the world’s most desirable property markets. From the quiet prestige of Constantia to the cinematic coastline of Clifton and Camps Bay, the city continues to draw both local sellers and international buyers who recognise its rare balance of lifestyle and long-term value.

Yet while the market has evolved, one aspect has remained surprisingly unchanged: commission.

For decades, homeowners have accepted traditional estate agent fees as part of the process. Often reaching 5% to 7% plus VAT, these fees can represent a significant portion of a seller’s equity. On higher-value properties, that figure quickly becomes substantial—sometimes unnecessarily so.

Now, a new approach is gaining traction. OnePointFive, a 1.5% commission estate agent, is offering a more considered way to sell property in Cape Town—one that reflects how the modern market actually operates.

Rethinking the Role of Real Estate Agents in Cape Town

A Market That Has Outgrown Old Models

Cape Town’s property landscape has changed. Buyers are more informed. Listings are more visible. Technology has streamlined processes that once relied heavily on manual intervention.

Despite this, many real estate agents in Cape Town continue to operate within legacy pricing structures that no longer align with the efficiencies of today’s market.

OnePointFive enters this space with a clear premise: if the process has become more efficient, the cost of selling should follow suit.

Rather than removing essential services, the company has restructured how those services are delivered—ensuring that sellers still receive professional guidance, high-quality marketing, and broad exposure, but without the burden of excessive commission.

A Smarter Commission Structure for Modern Sellers

Keeping More of What You’ve Earned

At the heart of OnePointFive’s model is a straightforward offering: a fixed 1.5% commission estate agent service, charged only upon a successful sale.

For Cape Town homeowners, the difference is tangible.

On a property valued at R5 million, traditional commission could reach upwards of R300,000. Under a 1.5% model, that figure is significantly reduced—allowing sellers to retain more of their investment without compromising on the quality of the sales process.

This is not positioned as a discount service. Instead, it reflects a shift towards efficiency, transparency, and fairness—qualities that resonate strongly in a market where value is closely scrutinised.

Maintaining a Premium Selling Experience

Full-Service Support, Thoughtfully Delivered

A common concern among sellers is whether a lower commission equates to reduced service. OnePointFive addresses this directly by maintaining a comprehensive offering that mirrors, and in many cases enhances, traditional agency support.

This includes:

• Accurate property valuations grounded in current market data

• Professional photography and video content tailored to each listing

• Exposure across leading property platforms

• Structured marketing campaigns designed to reach qualified buyers

• Guided negotiation and transaction management

By combining these elements with a refined operational model, the company ensures that sellers are not required to trade quality for cost.

A Hybrid Approach That Balances Technology and Personal Service

Flexibility Without Compromise

OnePointFive operates within a hybrid framework, blending digital convenience with personal expertise.

Sellers have the option to engage with the process online—handling documentation, offers, and updates through a streamlined platform—or to work directly with an experienced agent when a more hands-on approach is preferred.

This flexibility reflects a broader shift in how property is transacted. Some clients value efficiency and speed, while others prefer traditional interaction.

As Damian Barnard, COO of OnePointFive, explains:
“It is for this reason, we give you the option of using either our in person face to face traditional estate agent service at no extra cost or to utilise our platform – the choice is yours.”

This dual approach ensures that sellers are not confined to a single method, but instead can choose the experience that best suits their needs—without incurring additional cost.

Positioning Cape Town Property for Local and Global Buyers

A City That Continues to Attract Attention

Cape Town remains a focal point for international investment. Its combination of natural beauty, established infrastructure, and comparatively favourable property pricing has drawn consistent interest from overseas buyers.

From the Atlantic Seaboard to the Southern Suburbs, demand continues to be driven by both lifestyle considerations and long-term value.

In this context, sellers benefit from a strategy that positions their property effectively—not only within the local market but also to a global audience.

OnePointFive’s approach ensures that listings are presented with the clarity and appeal expected by discerning buyers, while the reduced commission structure allows sellers to remain competitive without unnecessary cost pressures.

A Shift in Perspective for Property Sales in Cape Town

Moving Beyond Traditional Expectations

The emergence of a 1.5% commission estate agent model signals a broader change in how property transactions are approached.

Sellers are increasingly questioning long-standing assumptions:

• Why should commission remain fixed when processes have evolved?

• Is higher cost always indicative of better service?

• Can efficiency coexist with a premium experience?

For many, the answer lies in choosing a model that reflects the realities of today’s market rather than the conventions of the past.

Confidence, Control, and Clarity in the Selling Process

A More Considered Way to Sell Property in Cape Town

At its core, OnePointFive’s offering is built on the idea that selling property should feel measured and transparent.

Homeowners retain control over their decisions. Communication remains clear throughout the process. Costs are defined from the outset, with no ambiguity around what is being paid or why.

This clarity is particularly valuable in a high-value market such as Cape Town, where every percentage point carries weight.

About One Point Five

OnePointFive is a modern real estate agency based in Cape Town, offering a smarter, more cost-effective approach to buying and selling property. Built around a fixed commission model of just 1.5% (plus VAT), the company challenges the traditional estate agency structure, where fees can range between 5% and 7%, delivering significant savings for homeowners.

Combining experienced property professionals with a streamlined digital platform, One Point Five provides a transparent and efficient property journey. Sellers benefit from services such as market-related appraisals, professional marketing, and listings across leading property platforms, while only paying commission on successful sale.

Looking Ahead: The Future of Real Estate Agents in Cape Town

A Market Ready for Change

As the property landscape continues to evolve, it is likely that more sellers will seek out alternatives to traditional commission structures.

The presence of companies like OnePointFive suggests that the shift has already begun. By aligning cost with efficiency and maintaining a high standard of service, the 1.5% commission estate agent model is positioning itself as a credible option for those looking to sell property in Cape Town without unnecessary excess.

For homeowners, the message is clear: it is possible to approach the market with both confidence and practicality—retaining value while still achieving strong results.

Media Contact

Company Name: OnePointFive
Location: Cape Town, South Africa
Website: https://www.onepointfive.co.za
Email: info@onepointfive.co.za
Phone: +27 (0) 76 683 4142 

Contact Information:

OnePointFive

Westlake Square, 1 Westlake Drive, Westlake Suite F8A, Cape Town, 7945
Cape Town, Western Cape 7945
South Africa

Damian Barnard
+27 61 971 4584
https://onepointfive.co.za/