Jack in the Box (NASDAQ: JACK) and LA-born streetwear brand The Hundreds are back for round two of their 75th anniversary collaboration series: a vintage soccer-inspired collection designed for fans who bring as much energy to the drive-thru as they do to the stadium. Launching on June 16, the new Jack in the Box x The Hundreds drop introduces retro-inspired jerseys, collectible headwear, and all the West Coast attitude that makes both brands iconic, giving fans who missed the sold-out first release another chance to get in on the fun.
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Timed to this summer’s biggest soccer moment, the collection features the Jack Jersey in purple and white, along with the Jack Team SnapBack, a white/purple five-panel cap.
“For 75 years, Jack in the Box has always found ways to show up in culture beyond the drive-thru,” said Sheena Dougher, VP of Brand Marketing at Jack in the Box. “The response to our first collaboration with The Hundreds made it clear that fans are hungry for new ways to connect with us. This next drop lets us tap into a community rooted in passion, identity and self-expression. Soccer culture has always had this incredible connection to style and fandom, and we loved bringing that together with Jack’s signature irreverence and The Hundreds’ point of view.”
Timed to this summer’s biggest soccer moment, the collection features the Jack Jersey in purple and white, along with the Jack Team SnapBack, a white/purple five-panel cap. Designed by The Hundreds, the drop takes cues from classic home and away kits while staying rooted in the playful, culture-first world both brands have built.
“Growing up in California, soccer culture was always bigger than the game itself: it was style, attitude, community and belonging,” said Ben Hundreds, Co-Founder of The Hundreds. “This collection takes that feeling and filters it through the worlds of Jack and The Hundreds. We wanted these pieces to feel like something you’d wear to a match, a watch party or a late-night food run and still feel like part of the same club.”
The Jack in the Box x The Hundreds second drop will launch on 6/16 at 12PM PST. The collection will be available at https://thehundreds.com/ while supplies last.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), founded and headquartered in San Diego, California, is a restaurant company that operates and franchises Jack in the Box®, one of the nation’s largest hamburger chains with approximately 2,128 restaurants across 24 states, Guam and Mexico. For more information, including franchising opportunities, visit www.jackinthebox.com.
About The Hundreds
The Hundreds is a community-based streetwear brand and media platform with an emphasis on People Over Product. Founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), The Hundreds’ apparel is reminiscent of ‘90s workwear and Californian subculture tribes. Shop The Hundreds at www.thehundreds.com
Category: Corporate
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